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Brand & packaging design
Mpok Nini Oleh-oleh Betawi
Mpok Nini is the first, largest and most famous Jakarta Betawi cake producer in Jakarta. Have a commitment to maintain the taste and quality standards of the cake so that it is suitable for consumption and ready to be marketed.
The new packaging adds cultural, distinctive & environmental illustrations of Jakarta Betawi such as ondel-ondel, monas, welcome statues, machetes and bemo. This illustration aims to strengthen the visual impression and brand of Mpok Nini's products as souvenirs from Jakarta Betawi.
Project: Packaging design
Project Date: 2020
Client: Mpok Nini
Creative Director: Estas Assadurahman
Project Design: F-Jart
Design Staff: MUSEY, IR-FUN
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