{"id":895,"date":"2021-11-22T17:11:30","date_gmt":"2021-11-22T10:11:30","guid":{"rendered":"http:\/\/kemazan.com\/blog\/?p=895"},"modified":"2022-10-11T14:19:05","modified_gmt":"2022-10-11T07:19:05","slug":"8-hal-penting-sebelum-mendesain-label-kemasan","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/8-hal-penting-sebelum-mendesain-label-kemasan\/","title":{"rendered":"8 Hal Penting Sebelum Mendesain Label Kemasan"},"content":{"rendered":"\n

Desain label kemasan yang baik harus memiliki tujuan, seperti menginformasikan calon pembeli tentang produk itu sendiri. Secara tidak langsung warna, kreativitas pada desain label menyampaikan keseluruhan pengalaman produk tersebut pada calon pembeli.<\/p>\n\n\n\n

Secara keseluruhan desain label menciptakan harapan dan pengalaman. Itulah mengapa sangat penting untuk membuat pesan yang tepat pada label kemasan.<\/p>\n\n\n\n

Inilah 8 hal penting yang harus disiapkan sebelum mendesain label kemasan.<\/p>\n\n\n\n

1. Dimensi dan bentuk kemasan<\/strong><\/h2>\n\n\n\n
\"\"
source: kemazan team<\/span><\/em><\/figcaption><\/figure>\n\n\n\n

Wadah\/kemasan harus disiapkan sebelum label. Mulailah dengan mencari pemasok atau produsen kemasan, anda bisa menggunakan pencarian google untuk membantu menemukan di daerah anda. Pastikan untuk mencatat jenis bahan, ukuran\/bentuk, area yang dapat dipasang label dan harga untuk pesanan massal.
Biasanya, asalkan tahu dimensi kemasannya, akan mudah untuk menentukan dimensi label yang pas dan cocok.<\/p>\n\n\n\n

2. Printing service<\/strong><\/h2>\n\n\n\n

Layanan percetakan akan menggunakan file desain akhir dan membuat label anda. Sebaiknya ketahui persyaratan teknis seperti format file yang dibutuhkan, batasan ukuran, biaya tambahan warna, finishing (doff, spot UV, glossy).
Beberapa layanan percetakan seperti Pasarpackaging<\/a> menyediakan template label yang sudah sesuai dengan dimensi kemasan.<\/p>\n\n\n\n

3. Logo<\/strong><\/h2>\n\n\n\n
\"\"
source: kemazan team<\/span><\/em><\/figcaption><\/figure>\n\n\n\n

Logo mewakili identitas bisnis secara keseluruhan sedangkan label bertindak sebagai identity untuk produk tertentu.
Desain label kemasan harus cocok dengan identity Brand anda, itulah mengapa penting untuk membuat identitas logo sejak awal. Termasuk pertimbangan warna, font yang semuanya akan digunakan pada label agar visual brand tetap konsisten.
Layanan di kemazan.com<\/a> juga menyediakan visual branding mulai dari logo hingga kemasan.<\/p>\n\n\n\n

4. Deskripsi produk<\/strong><\/h2>\n\n\n\n

Deskripsi memberikan informasi praktis tentang produk anda. Detail yang disertakan disini tergantung dari produk anda. Misalnya produk suplemen mencakup pentunjuk, langkah-langkah dan peringatan. Alangkah lebih bagus jika sejak awal memiliki draft deskripsi sehingga desainer akan tahu berapa banyak ruang yang harus disisihkan.<\/p>\n\n\n\n

5. Nilai gizi & komposisi<\/strong><\/h2>\n\n\n\n

Informasi nilai gizi menampilkan bahan dan jumlahnya dalam bentuk tabel, terutama untuk produk konsumsi. Informasi nilai gizi dan komposisi biasanya akan diletakan pada label dibagian belakang.<\/p>\n\n\n\n

6. Sertifikat, No izin & icon logo lain<\/strong><\/h2>\n\n\n\n

Beberapa jenis produk memerlukan logo\/icon tambahan untuk mengkomunikasikan informasi singkat seperti logo halal, logo “Pilihan lebih sehat”, logo SNI, dll.<\/p>\n\n\n\n

Baca Juga: 6 Keterangan Wajib Pada Label Pangan Olahan<\/a><\/p><\/blockquote>\n\n\n\n

7. Barcode<\/strong><\/h2>\n\n\n\n

Umumnya, barcode <\/a>akan menyimpan seluruh informasi tentang tanggal kadaluarsa produk, kode produksi, dan juga nomor identitas produk. Jika anda memutuskan untuk menggunakan barcode setelah desain selesai, desainer harus memberikan ruang kosong untuk itu, dan memberi panduan cara menambah fle nanti.<\/p>\n\n\n\n

8. Creative brief<\/strong><\/h2>\n\n\n\n
\"\"
source: kemazan team<\/span><\/em><\/figcaption><\/figure>\n\n\n\n

Brief adalah dokumen yang menjelaskan project anda. Disinilah anda mengumpulkan semua informasi diatas dan menyerahkan pada team desainer. Selain itu brief juga harus mencakup audien\/target market<\/a> anda, pesaing anda dan contoh label yang sesuai dengan style brand anda.<\/p>\n\n\n\n

Itulah 8 hal yang harus dipersiapkan sebelum mendesain label kemasan. Jadi jika anda siap untuk mendapatkan desain label untuk brand produk anda pastikan anda memilih jasa desain kemasan<\/a> yang tepat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desain label kemasan yang baik harus memiliki tujuan, seperti menginformasikan calon pembeli tentang produk itu sendiri. Secara tidak langsung warna, kreativitas pada desain label menyampaikan keseluruhan pengalaman produk tersebut pada calon pembeli. Secara keseluruhan desain label menciptakan harapan dan pengalaman. Itulah mengapa sangat penting untuk membuat pesan yang tepat pada label kemasan. Inilah 8 hal…<\/p>\n","protected":false},"author":1,"featured_media":900,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[19,46,44],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kemasan","category-tipsdesain","tag-desain-kemasan","tag-desain-label","tag-desainkemasan"],"yoast_head":"\n8 Hal Penting Sebelum Mendesain Label Kemasan - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Label kemasan bisa menjadi ruang baik untuk kreativitas. 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