{"id":84,"date":"2020-01-21T07:28:57","date_gmt":"2020-01-21T00:28:57","guid":{"rendered":"http:\/\/kemazan.com\/blog\/?p=84"},"modified":"2022-10-11T14:21:35","modified_gmt":"2022-10-11T07:21:35","slug":"pentingnya-brand-book-untuk-perusahaan","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/pentingnya-brand-book-untuk-perusahaan\/","title":{"rendered":"Pentingnya Brand Book Untuk Perusahaan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sebelum masuk lebih jauh alangkah baiknya mengetahui terlebih dahulu, <strong>Apa itu Brand book<\/strong> ?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand-1024x580.jpg\" alt=\"\" class=\"wp-image-86\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand-1024x580.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand-300x170.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand-768x435.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand-850x481.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Isi brand book &#8211; Cleare space<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brand book atau biasa disebut Brand Guideline, Style guide atau buku pedoman merek, adalah sekumpulan aturan yang menjelaskan bagaimana cara kerja Brand\/merek, seperti elemen logo utama dan apa tujuan utama sebuah brand. Tidak hanya logo, lebih dari itu, brand book menyelaraskan penggunaan logo dengan elemen lainnya dari material desain grafis perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guideline mempengaruhi setiap kampanye pemasaran, komunikasi, dan produk\/layanan. Ketidak konsistenan dalam identitas sebuah brand atau material promosi dapat mengurangi kredibilitas suatu perusahaan dan juga brandnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buku ini seperti panduan strategis, karena mencakup semua aspek brand. Secara keseluruhan, brand guideline memberikan manfaat pada bisnis anda sebagai berikut:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Meningkatkan brand positioning<br>&#8211; Menyelaraskan penggunaan logo dengan elemen lainnya<br>&#8211; Menjaga semua team tetap konsisten<br>&#8211; Menambahkan kedalaman <a href=\"https:\/\/kemazan.com\/blog\/2020\/01\/30\/membangun-brand-dengan-positioning\/\">brand positioning<\/a> dengan menyelaraskan strategi bisnis.   <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mengapa setiap Brand membutuhkan Brand Guideline<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2-1024x580.jpg\" alt=\"\" class=\"wp-image-88\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2-1024x580.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2-300x170.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2-768x435.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2-850x481.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/01\/bookbrand2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Cover brand guideline<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jika Anda memiliki perusahaan kecil, mungkin anda berpikir bahwa brand book tidak begitu penting untuk dimiliki, tetapi setiap merek di luar sana harus memiliki panduan style untuk memastikan bahwa semua elemen visual konsisten dengan satu sama lain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Misalkan Anda adalah satu-satunya desainer di perusahaan Anda. Anda mendesain semua elemen visual, seperti logo, situs web, kartu nama, dan materi lainnya. Tentu saja, Anda tahu semua elemen dan aturan desain yang dibuat. Sekarang, anggaplah bahwa setelah beberapa tahun, anda menyewa desainer untuk menangani beberapa beban kerja Anda. Dalam hal ini, Anda mendapat tanggung jawab untuk mengajarkan orang ini semua pedoman brand dari ingatan Anda. Namun, tentu akan jauh lebih mudah jika Anda bisa memberinya brand guideline, yang berisi semua yang harus dia ketahui seperi warna, ukuran logo, penempatan, font, dll.<br><br>Brand book akan membantu setiap perusahaan dengan membuat pekerjaan grafis\/visual brand lebih mudah dan konsisten. Membuat brand guideline saat Anda mengerjakan suatu proyek bukanlah sesuatu yang menghabiskan waktu, namun dapat menghemat waktu kerja selama beberapa jam.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Baca Juga:<a href=\"https:\/\/kemazan.com\/blog\/2020\/11\/14\/5-tip-membangun-brand-dengan-desain-kemasan\/\"> 5 Tips Membangun Brand Dengan Desain Kemasan<\/a><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seharusnya<\/strong> b<strong>erapa banyak halaman brand guideline?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panjang brand guideldapat sangat bervariasi, dari satu halaman hingga puluhan halaman tergantung pada kompleksitas perusahaan Anda dan jumlah elemen visual, materi pemasaran yang diproduksi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya, situs web sederhana dengan desain logo tunggal, tipografi yang jelas, warna, dan tanpa bahan offline dapat memiliki brand book yang hanya satu halaman. Namun, perusahaan besar dengan banyak divisi dan media pemasaran \/ periklanan yang berbeda cenderung memiliki brand book yang sangat panjang, yang akan menjelaskan semua pedoman penggunaannya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secara keseluruhan, brand guideline Anda seharusnya tidak lebih dari yang diperlukan, tetapi cukup lama untuk mengomunikasikan semua informasi penting tentang gaya visual merek Anda.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Siap untuk membuat Brand guideline anda sendiri? Anda dapat menemukan paket yang sesuai dengan kebutuhan Brand anda disini<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-luminous-vivid-amber-background-color\" href=\"http:\/\/kemazan.com\/paket\">Cek Paket Branding<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Beberapa contoh untuk inspirasi <br>&#8211; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.behance.net\/gallery\/Optus-Rebrand\/9470727\" target=\"_blank\">Optus<\/a><br>&#8211; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/brand.linkedin.com\/downloads\" target=\"_blank\">Linkedln<\/a><br>&#8211; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.telenav.com\/include\/pdfs\/SCOUT_PARTNER_GUIDELINE_v1.0.pdf\" target=\"_blank\">Scout <\/a><br>&#8211; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.behance.net\/gallery\/446095\/Truth-Branding\" target=\"_blank\">Truth<\/a><br>&#8211; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/superbigcreative.com\/project\/macaroni-grill-brand-book\/\" target=\"_blank\">Macaroni Grill   <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source:<br>https:\/\/www.contentharmony.com\/blog\/great-brand-guidelines\/<br>https:\/\/www.incredo.co\/blog\/the-ultimate-guide-how-to-create-a-brand-book-for-your-small-business\/ <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebelum masuk lebih jauh alangkah baiknya mengetahui terlebih dahulu, Apa itu Brand book ? Brand book atau biasa disebut Brand Guideline, Style guide atau buku pedoman merek, adalah sekumpulan aturan yang menjelaskan bagaimana cara kerja Brand\/merek, seperti elemen logo utama dan apa tujuan utama sebuah brand. Tidak hanya logo, lebih dari itu, brand book menyelaraskan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[150,151],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brandbook","tag-brandguideline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pentingnya Brand Book Untuk Perusahaan - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Brand book atau biasa disebut Brand Guideline atau pedoman merek, adalah sekumpulan aturan yang menjelaskan bagaimana cara kerja Merek. 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