{"id":51,"date":"2019-09-06T07:38:27","date_gmt":"2019-09-06T00:38:27","guid":{"rendered":"http:\/\/kemazan.com\/blog\/?p=51"},"modified":"2022-10-11T14:22:23","modified_gmt":"2022-10-11T07:22:23","slug":"penting-kemasan-dalam-pemasaran","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/","title":{"rendered":"Penting Kemasan Dalam Pemasaran"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/kemasanpemasaran.jpg\" alt=\"\" class=\"wp-image-53\" width=\"304\" height=\"214\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Makanan yang terlihat menarik membuat orang tidak hanya ingin mengkonsumsinya saja, tetapi juga percaya bahwa makanan itu sebenarnya terasa lebih enak. <br>Dalam pemasaran hal ini menunjukan bahwa <a href=\"http:\/\/kemazan.com\">kemasan<\/a> produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi akan membuat pelanggan kembali lagi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Warna mempengaruhi keputusan pembeli<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selama bertahun tahun, banyak <a href=\"http:\/\/creativenesia.com\">perusahaan <\/a>telah meneliti bagaimana warna mempengaruhi keputusan pembelian. Kuning membangkitkan kegembiraan atau imajinasi, pink membangkitkan keindahan dan kepekaan, hitam membangkitkan kekuatan, dsb.<br>Warna yang dipilih perusahaan untuk kemasannya mempengaruhi pilihan konsumen untuk membeli, dan seringkali apakah konsumen akan cukup mengingat produk tersebut sehingga konsumen ingin membelinya lagi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nilai Kemasan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saat mempertimbangkan pengemasan produk, fokuslah pada perasaan atau nilai yang akan ditimbulkan oleh produk, serta pada kemudahan penggunaan produk. Atau fokus pada faktor eyecatching apakah itu enak untuk dilihat dan produk apakah dapat disimpan dengan mudah.<br>Tergantung pada tujuan produk, semua faktor diatas ikut berperan dalam berbagai kebutuhan. Misalnya sapu yang mungkin tidak perlu eyecathing (enak dilihat). Tetapi sapu itu harus cukup untuk dimasukan ke suatu tempat agar mudah disimpan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kemasan harus fungsional<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fungsi utama pengemasan adalah untuk mencegah kerusakan saat pengiriman produk dari produsen ke toko dan kemudian dari toko ke rumah seseorang. Pemilihan jenis kemasan seperti kertas, plastik, alumunium foil atau jenis kemasan lain sangat penting. Karena untuk memasarkan produk dengan baik berarti harus juga terlihat bagus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kamu tidak bisa menyampingkan pentingnya pengemasan dalam pemasaran. Ini adalah perpaduan bentuk dan penyajian yang dirancang untuk memikat pelanggan untuk membeli produk dan menjadi pelanggan setia. Pada bagian ini kamu ingin pelanggan tidak hanya membeli tetapi juga merekomendasikan produk kepada teman dan keluarga mereka. Pertimbangkan dengan cermat setiap aspek pemasaran produk sehingga menghasilkan dampak yang paling menguntungkan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Makanan yang terlihat menarik membuat orang tidak hanya ingin mengkonsumsinya saja, tetapi juga percaya bahwa makanan itu sebenarnya terasa lebih enak. Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi akan membuat pelanggan kembali lagi. Warna mempengaruhi keputusan pembeli Selama bertahun tahun, banyak perusahaan telah meneliti bagaimana&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[19,44,81],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kemasan","tag-desain-kemasan","tag-desainkemasan","tag-jasadesainkemasan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Penting Kemasan Dalam Pemasaran - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penting Kemasan Dalam Pemasaran - Kemazan Blog\" \/>\n<meta property=\"og:description\" content=\"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/\" \/>\n<meta property=\"og:site_name\" content=\"Kemazan Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T00:38:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-11T07:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kemazan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kemazan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/\"},\"author\":{\"name\":\"Kemazan\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0abef8c8425f74c7a490e1d2a2ef8c5\"},\"headline\":\"Penting Kemasan Dalam Pemasaran\",\"datePublished\":\"2019-09-06T00:38:27+00:00\",\"dateModified\":\"2022-10-11T07:22:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/marketing.jpg\",\"keywords\":[\"desain kemasan\",\"desainkemasan\",\"jasadesainkemasan\"],\"articleSection\":[\"Kemasan\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/\",\"name\":\"Penting Kemasan Dalam Pemasaran - Kemazan Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/marketing.jpg\",\"datePublished\":\"2019-09-06T00:38:27+00:00\",\"dateModified\":\"2022-10-11T07:22:23+00:00\",\"description\":\"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/marketing.jpg\",\"width\":1280,\"height\":725},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/penting-kemasan-dalam-pemasaran\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penting Kemasan Dalam Pemasaran\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\",\"name\":\"Kemazan Blog\",\"description\":\"Kemazan Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\",\"name\":\"Kemazan Blog\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Logo-14_4.webp\",\"contentUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Logo-14_4.webp\",\"width\":1024,\"height\":130,\"caption\":\"Kemazan Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/person\\\/b0abef8c8425f74c7a490e1d2a2ef8c5\",\"name\":\"Kemazan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g\",\"caption\":\"Kemazan\"},\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Penting Kemasan Dalam Pemasaran - Kemazan Blog","description":"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/","og_locale":"en_US","og_type":"article","og_title":"Penting Kemasan Dalam Pemasaran - Kemazan Blog","og_description":"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.","og_url":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/","og_site_name":"Kemazan Blog","article_published_time":"2019-09-06T00:38:27+00:00","article_modified_time":"2022-10-11T07:22:23+00:00","og_image":[{"width":1280,"height":725,"url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg","type":"image\/jpeg"}],"author":"Kemazan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kemazan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#article","isPartOf":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/"},"author":{"name":"Kemazan","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/person\/b0abef8c8425f74c7a490e1d2a2ef8c5"},"headline":"Penting Kemasan Dalam Pemasaran","datePublished":"2019-09-06T00:38:27+00:00","dateModified":"2022-10-11T07:22:23+00:00","mainEntityOfPage":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/"},"wordCount":280,"commentCount":0,"publisher":{"@id":"https:\/\/kemazan.com\/blog\/#organization"},"image":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#primaryimage"},"thumbnailUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg","keywords":["desain kemasan","desainkemasan","jasadesainkemasan"],"articleSection":["Kemasan"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/","url":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/","name":"Penting Kemasan Dalam Pemasaran - Kemazan Blog","isPartOf":{"@id":"https:\/\/kemazan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#primaryimage"},"image":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#primaryimage"},"thumbnailUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg","datePublished":"2019-09-06T00:38:27+00:00","dateModified":"2022-10-11T07:22:23+00:00","description":"Dalam pemasaran hal ini menunjukan bahwa kemasan produk sangat penting. Kemasan yang berkesan yang mampu mempengaruhi persepsi.","breadcrumb":{"@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#primaryimage","url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg","contentUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg","width":1280,"height":725},{"@type":"BreadcrumbList","@id":"https:\/\/kemazan.com\/blog\/penting-kemasan-dalam-pemasaran\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kemazan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Penting Kemasan Dalam Pemasaran"}]},{"@type":"WebSite","@id":"https:\/\/kemazan.com\/blog\/#website","url":"https:\/\/kemazan.com\/blog\/","name":"Kemazan Blog","description":"Kemazan Blog","publisher":{"@id":"https:\/\/kemazan.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kemazan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kemazan.com\/blog\/#organization","name":"Kemazan Blog","url":"https:\/\/kemazan.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2025\/01\/Logo-14_4.webp","contentUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2025\/01\/Logo-14_4.webp","width":1024,"height":130,"caption":"Kemazan Blog"},"image":{"@id":"https:\/\/kemazan.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/person\/b0abef8c8425f74c7a490e1d2a2ef8c5","name":"Kemazan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e45acea001b9c2568f7f0cdaa2ad9fad841f6788e545be6bc447da802554768d?s=96&d=retro&r=g","caption":"Kemazan"},"url":"https:\/\/kemazan.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":6,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions\/58"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}