{"id":2344,"date":"2023-04-03T14:27:01","date_gmt":"2023-04-03T07:27:01","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=2344"},"modified":"2024-12-10T10:56:32","modified_gmt":"2024-12-10T03:56:32","slug":"yang-harus-dilakukan-setelah-memiliki-visual-brand","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/yang-harus-dilakukan-setelah-memiliki-visual-brand\/","title":{"rendered":"Yang Harus Dilakukan Setelah Memiliki Visual Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Visual <a href=\"https:\/\/kemazan.com\/blog\/tag\/brand\/\">brand <\/a>adalah salah satu elemen penting dalam membangun identitas dan citra bisnis Anda. Elemen ini mencakup semua aspek visual yang digunakan untuk menyampaikan pesan dan nilai-nilai bisnis Anda. Contohnya seperti <a href=\"https:\/\/kemazan.com\/blog\/tag\/visual-logo\/\">logo<\/a>, warna, tipografi, gambar, ilustrasi, dan lain-lain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun, memiliki visual saja tidak cukup untuk membuat bisnis Anda sukses. Anda juga perlu melakukan beberapa langkah penting, yaitu:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Menyusun brand guideline<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb.webp\" alt=\"\" class=\"wp-image-2365\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb.webp 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb-300x117.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb-768x300.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb-850x332.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_book_tumb-150x59.webp 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guideline adalah dokumen yang berisi aturan dan pedoman penggunaan visual graphic. Yang dibuat secara konsisten dan profesional untuk kebutuhan di berbagai media dan platform. Dokumen ini membantu Anda dan tim menjaga keseragaman dan kualitas visual, serta menghindari kesalahan dan kebingungan yang dapat merusak reputasi bisnis.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/pentingnya-brand-book-untuk-perusahaan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pentingnya Brand Book Untuk Perusahaan<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ada banyak tools yang dapat membantu mengorganisir semua assets dan visual Anda, salah satunya <a href=\"https:\/\/www.canva.com\/brand\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva Brand Hub<\/a>. Fitur ini membantu anda mengontrol dan mengelola semua brand assets dalam satu tempat, seperti logo, font, warna graphics, brand kit, dan sebagainya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Mengaplikasikan ke semua aset bisnis<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb.webp\" alt=\"\" class=\"wp-image-2363\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb.webp 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb-300x117.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb-768x300.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb-850x332.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/brand_identity_tumb-150x59.webp 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah Anda memiliki brand guideline, Anda perlu mengaplikasikannya ke semua aset bisnis Anda, seperti website, sosial media, kartu nama, brosur, <a href=\"https:\/\/moncero.id\/sosmed-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">poster<\/a>, baju seragam, kemasan produk, dan lain-lain. Pastikan bahwa semua aset bisnis Anda memiliki tampilan yang sesuai dengan visual brand Anda dan mencerminkan pesan dan nilai-nilai bisnis Anda dengan baik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Mengevaluasi dan mengukur efektivitas visual brand<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb.webp\" alt=\"\" class=\"wp-image-2364\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb.webp 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb-300x117.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb-768x300.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb-850x332.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/04\/evaluation_tumb-150x59.webp 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Visual brand bukanlah sesuatu yang statis dan permanen. Anda perlu terus mengevaluasi dan mengukur efektivitasnya dalam mencapai tujuan bisnis Anda. Anda dapat menggunakan berbagai metode dan alat untuk melakukan hal ini, seperti survei pelanggan, analisis data, feedback dari tim dan mitra kerja, dan lain-lain. Jika Anda menemukan bahwa visual Anda kurang efektif atau relevan dengan kondisi pasar dan target audiens Anda, Anda dapat melakukan perbaikan atau perubahan yang diperlukan. Anda juga bisa mendapatkan <a href=\"https:\/\/landing.kemazan.com\/kemazan-paket-resto\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual<\/a> yang profesional dari agensi <a href=\"https:\/\/kemazan.com\" target=\"_blank\" rel=\"noreferrer noopener\">kemazan.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual brand adalah investasi jangka panjang yang dapat memberikan banyak manfaat bagi bisnis Anda. Oleh karena itu, jangan anggap remeh proses pembuatan dan pengelolaan brand Anda. Lakukan langkah-langkah di atas dengan serius dan teliti agar dapat membantu Anda menciptakan kesan brand yang positif dan loyalitas pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi jika Anda siap untuk membuat brand identity untuk bisnis Anda, jangan ragu untuk diskusi dengan team kemazan.com.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/wa.link\/oico4z\" target=\"_blank\" rel=\"noreferrer noopener\">Mulai Diskusi<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/landing.kemazan.com\/kemazan-paket-resto\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-09_low.jpg\" alt=\"\" class=\"wp-image-1537\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-09_low.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-09_low-300x59.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-09_low-768x150.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-09_low-850x166.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Visual brand adalah salah satu elemen penting dalam membangun identitas dan citra bisnis Anda. Elemen ini mencakup semua aspek visual yang digunakan untuk menyampaikan pesan dan nilai-nilai bisnis Anda. Contohnya seperti logo, warna, tipografi, gambar, ilustrasi, dan lain-lain. Namun, memiliki visual saja tidak cukup untuk membuat bisnis Anda sukses. Anda juga perlu melakukan beberapa langkah&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[7,4,25,30],"class_list":["post-2344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand","tag-brandidentity","tag-branding","tag-visual-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yang Harus Dilakukan Setelah Memiliki Visual Brand - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Visual brand mencakup semua aspek visual yang digunakan untuk menyampaikan pesan dan nilai-nilai bisnis Anda, seperti logo, warna, gambar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/yang-harus-dilakukan-setelah-memiliki-visual-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yang Harus Dilakukan Setelah Memiliki Visual Brand - 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