{"id":229,"date":"2020-08-04T07:41:59","date_gmt":"2020-08-04T00:41:59","guid":{"rendered":"http:\/\/kemazan.com\/blog\/?p=229"},"modified":"2022-10-11T14:20:24","modified_gmt":"2022-10-11T07:20:24","slug":"jenis-jenis-tagline-berdasarkan-sifatnya","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/jenis-jenis-tagline-berdasarkan-sifatnya\/","title":{"rendered":"Jenis-jenis Tagline Berdasarkan Sifatnya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jika kita bicara sebuah tagline maka ini erat kaitannya dengan sebuah merek\/<em>brand.<\/em> Contoh merek Kopi Kapal Api dengan tagline iklan &#8220;Kopi Kapal Api &#8211; Jelas Lebih Enak&#8221;, pasti sering kita jumpai di televisi atau di koran.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apa itu tagline?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tagline adalah deskripsi singkat yang mudah diingat yang memiliki tujuan untuk mengkomunikasikan pesan dari sebuah merek secara ringkas dan jelas. Deskripsi singkat ini bertindak sebagai slogan merek dan membangun kepribadian merek\/<em><a href=\"https:\/\/moncero.id\">brand<\/a> personality<\/em>, yang nantinya akan mempermudah dalam menentukan posisi merek\/<em>brand positioning<\/em> di target pasarnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apakah tagline penting?<\/strong><br>Tagline bagian yang sangat penting dari suatu merek. Saking pentingnya sehingga beberapa merek dikenal karna taglinenya, dan posisi merek dipasaran dipengaruhi oleh tagline itu sendiri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tagline harus menjadi pesan komunikasi yang kuat yang bisa menjadi perbincangan publik dan selalu teringat didalam otak. Hal ini untuk tujuan jangka panjang.<br>Jika tagline dibuat dengan benar, ini akan membantu merek untuk mengkomunikasikan manfaat dari merek secara keseluruhan dari apa yang ditawarkan.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\"><blockquote><p>Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/2020\/01\/30\/menetapkan-identitas-merek-dengan-positioning\/\">Menetapkan Identitas Merek Dengan Positioning<\/a><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jenis-jenis Tagline<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-1024x580.jpg\" alt=\"\" class=\"wp-image-98\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-1024x580.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-300x170.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-768x435.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-850x481.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2019\/09\/marketing.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap <a href=\"https:\/\/kemazan.com\">perusahaan <\/a>memiliki tujuan pemasaran yang berbeda dan ingin memposisinkan mereknya secara berbeda. Beberapa ingin mengkomunikasikan pesan emosional sementara ada juga yang ingin memanfaatkan fakta. Apa yang perusahaan inginkan membutuhkan tagline yang berbeda juga.<br>Ini adalah jenis tagline berdasarkan sifatnya:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<em>Imperative<\/em><\/strong><br>Tagline yang menyuruh atau menggambarkan suatu aksi, biasanya diawali dengan kata kerja.<br>Contoh :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Santai, ada <strong>Sanken<\/strong><\/li><li><strong>Pegadaian <\/strong>&#8220;Menyelesaikan masalah tanpa masalah&#8221;<\/li><li><strong>LA Light <\/strong>Enjoy aja!<\/li><li>Untung pakai <strong>Esia<\/strong><br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<em>Descriptive<\/em><\/strong><br>Tagline yang menerangkan Produk\/servis\/janji brand<br>contoh :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hit<\/strong> Anti nyamuk generasi baru<\/li><li><strong>HSBC Bank<\/strong> dunia bertradisi anda<\/li><li><strong>Djarum Super<\/strong> topnya kretek filter<\/li><li><strong>Hemaviton Energy <\/strong>energy drink bervitamin<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<em>Superlative<\/em><\/strong><br>Tagline dengan memposisikan dirinya sebagai yang paling ungul<br>Contoh :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Baygon <\/strong>jaminan mutu<\/li><li><strong>Kijang <\/strong>memang tiada duanya<\/li><li><strong>Yamaha <\/strong>Semakin di depan<\/li><li><strong>Kapal Api<\/strong> jelas lebih enak<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<em>Provocative<\/em><\/strong><br>Tagline Mengajak\/ menantang\/ memancing logika atau emosi. seringkali berupa kalimat tanya<br>contoh :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oli anda <strong>Top One<\/strong> juga kan?<\/li><li>Orang pintar minum <strong>Tolak Angin<\/strong><\/li><li><strong>Ting-Ting Garuda<\/strong> satu mana cukup?<\/li><li>Sudah cek <strong>Tokopedia<\/strong> belum?<br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.<em>Specific<\/em><\/strong><br>Tagline yang memposisikan dirinya sebagai yang terunggul dibidanganya<br>Contoh:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Frozz<\/strong> permen dingin menyegarkan<\/li><li><strong>Sosro<\/strong> ahlinya teh<\/li><li><strong>Gramedia<\/strong> Penerbit buku utama<\/li><li>Permen wangi ya <strong>Relaxa<\/strong><br><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bagaimana? Tagline anda termasuk jenis yang mana?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jika kita bicara sebuah tagline maka ini erat kaitannya dengan sebuah merek\/brand. Contoh merek Kopi Kapal Api dengan tagline iklan &#8220;Kopi Kapal Api &#8211; Jelas Lebih Enak&#8221;, pasti sering kita jumpai di televisi atau di koran. Apa itu tagline? Tagline adalah deskripsi singkat yang mudah diingat yang memiliki tujuan untuk mengkomunikasikan pesan dari sebuah merek&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[147],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-tagline"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jenis-jenis Tagline Berdasarkan Sifatnya - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Tagline adalah deskripsi singkat yang mudah diingat yang memiliki tujuan untuk mengkomunikasikan pesan dari sebuah merek secara ringkas dan jelas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/jenis-jenis-tagline-berdasarkan-sifatnya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jenis-jenis Tagline Berdasarkan Sifatnya - 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