{"id":2137,"date":"2023-01-23T10:15:57","date_gmt":"2023-01-23T03:15:57","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=2137"},"modified":"2023-01-23T10:16:36","modified_gmt":"2023-01-23T03:16:36","slug":"trademark-warna-penjelasan-manfaat-dan-contohnya","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/trademark-warna-penjelasan-manfaat-dan-contohnya\/","title":{"rendered":"Trademark Warna: Penjelasan, Manfaat dan Contohnya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sebuah <a href=\"https:\/\/kemazan.com\/blog\/tag\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand<\/a> dapat mendaftarkan warna sebagai <em>trademark <\/em>dalam syarat tertentu. <em>Trademark <\/em>sendiri atau di Indonesia artinya Merek Dagang, adalah salah satu dari jenis HKI (Hak Kekayaan Intelektual) yang terdiri dari tanda, desain atau simbol. Tujuannya adalah untuk mengidentifikasi dan membedakan jasa atau produk dari suatu bisnis dengan bisnis yang lain yang sejenis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sedangkan <em>trademark <\/em>warna adalah corak warna tertentu yang terdaftar pada sebuah brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mengapa <em>trademark <\/em>warna penting? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kemazan.com\/blog\/tag\/warna-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warna<\/a> dapat membuat orang berpikir atau merasakan tentang suatu produk. Warna dapat dikaitkan dengan produk tertentu dan menghasilkan efek psikologis tertentu. Misal warna merah orang bisa mengasosiasikan sebagai produk Coca-cola, warna purple Cadbury, dll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warna dapat digunakan untuk membedakan produk dengan produk pesaing. Biasanya digunakan untuk mengidentifikasi <a href=\"https:\/\/kemazan.com\/blog\/tag\/desain-kemasan\/\" target=\"_blank\" rel=\"noreferrer noopener\">kemasan<\/a>, misal Kodak mengemas produknya dengan dus warna kuning, sedangkan Fuji mengemas produknya dengan warna hijau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/Kodak_and_fuji_packaging_tumb.webp\" alt=\"\" class=\"wp-image-2148\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/Kodak_and_fuji_packaging_tumb.webp 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/Kodak_and_fuji_packaging_tumb-300x117.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/Kodak_and_fuji_packaging_tumb-768x300.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/Kodak_and_fuji_packaging_tumb-850x332.webp 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Kemasan Kodak dan Kemasan Fuji Film<\/mark><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Meskipun warna yang sama bisa digunakan tetapi bentuk kemasan dan labelnya harus berbeda. Terkadang konsumen bingung dengan kesamaan warna, desain label dan bentuk kemasan. Jika kemasan terlalu mirip, pelanggan mungkin bingung dan tidak sengaja membeli produk yang salah.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/memilih-warna-visual-logo-untuk-brand\/\">Memilih Warna Visual Logo Untuk Brand<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Apakah bisa mendaftarkan <em>trademark <\/em>warna?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ada keadaan spesifik dimana warna dapat didaftarkan. Warna mungkin tidak dilindungi sebagai merek dagang jika terlalu umum atau tidak memiliki keunikan dari segi estetika maupun manfaat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut <a href=\"https:\/\/www.hukumonline.com\/klinik\/a\/apakah-warna-juga-harus-didaftarkan-dalam-pendaftaran-merek-lt55bad1f1084bd\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hukumonline.com<\/a>, pendaftaran logo disarankan hitam putih tanpa klaim warna. Jika mendaftarkan dengan unsur warna, logo dan warna harus memiliki pembeda dan tidak memiliki kesamaan atau kemiripan dengan warna apapun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contoh <em>trademark <\/em>warna yang populer:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-1024x725.webp\" alt=\"\" class=\"wp-image-2139\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-1024x725.webp 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-300x212.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-768x544.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-1536x1088.webp 1536w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark-850x602.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2023\/01\/logo_trademark.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Target, Red<\/li><li>Cadbury Purple<\/li><li>Tiffany, Blue<\/li><li>Barbie, Pink<\/li><li>Home Depot, Orange<\/li><li>T-Mobile, Magenta<\/li><li>UPS, Brown<\/li><li>Coca-cola, Red<\/li><li>Christian Louboutin, Red Soles<\/li><li>Pepto-Bismol, Pink<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bagaimana jika dua brand memiliki dua <em>trademark <\/em>warna yang sama?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meskipun Anda dapat mendaftarkan <em>trademark <\/em>warna, anda tidak dapat memilikinya secara langsung. Contoh produk Barbie dengan Pepto Bismol, kedua produk tersebut memiliki pink merah jambu yang mirip. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun kebingungan antar dua produk tersebut di pasar kemungkinan sangat rendah karena termasuk kategori yang berbeda. Contoh lain Coca-Cola dengan Target, sangat kecil kemungkikan dua brand tersebut disalahartikan sebagai produk yang sama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Itulah penjelasan singkat terkait <em>trademark<\/em> warna. Jadi intinya dalam pendaftaran merek atau brand  visual logo harus unik dan memiliki pembeda dengan bisnis lain. Jika Anda memerlukan layanan desain logo dan kemasan produk jangan ragu untuk mulai diskusi dengan <a href=\"https:\/\/wa.link\/oico4z\" target=\"_blank\" rel=\"noreferrer noopener\">Kemazan.com team<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wa.link\/oico4z\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-10_low.jpg\" alt=\"\" class=\"wp-image-1538\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-10_low.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-10_low-300x59.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-10_low-768x150.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/08\/Paket_Resto_Brand_Identity-10_low-850x166.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sebuah brand dapat mendaftarkan warna sebagai trademark dalam syarat tertentu. Trademark sendiri atau di Indonesia artinya Merek Dagang, adalah salah satu dari jenis HKI (Hak Kekayaan Intelektual) yang terdiri dari tanda, desain atau simbol. Tujuannya adalah untuk mengidentifikasi dan membedakan jasa atau produk dari suatu bisnis dengan bisnis yang lain yang sejenis. Sedangkan trademark warna&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[179,180,104],"class_list":["post-2137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-trademark","tag-trademark-warna","tag-warna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Warna: Penjelasan, Manfaat dan Contohnya - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Sebuah brand dapat mendaftarkan warna sebagai trademark dalam syarat tertentu. 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