{"id":203,"date":"2020-07-23T06:46:27","date_gmt":"2020-07-22T23:46:27","guid":{"rendered":"http:\/\/kemazan.com\/blog\/?p=203"},"modified":"2023-07-12T11:25:31","modified_gmt":"2023-07-12T04:25:31","slug":"strategi-pemasaran-scarcity-yang-bikin-orang-penasaran","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/strategi-pemasaran-scarcity-yang-bikin-orang-penasaran\/","title":{"rendered":"Scarcity Strategi Pemasaran Yang Bikin Orang Penasaran"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bagaimana membuat pelanggan penasaran dengan produk\/jasa yang Anda tawarkan? Dan akhirnya pelanggan anda memutuskan untuk membeli produk anda. Salah satu strategi pemasaranya yaitu dengan strategi Scarcity.<br><br>Scarcity pemasaran adalah premis psikologis yang memanfaatkan rasa ketakutan kemudian menciptakan rasa kekhawatiran untuk melakukan pembelian. Dengan menciptakan rasa kekhawatiran bagi pelanggan akan membantu meningkatkan banyak penjualan toko online Anda dalam jangka waktu tertentu dan membuat sedikit orang untuk memiliki pikiran seperti ini &#8220;Saya akan meminta pendapat yang lain dan memikirkannya nanti&#8221;. Scarcity pemasaran umumnya membantu mengurangi penundaan pembelian dan memperpendek waktu pertimbangan pelanggan potensial Anda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara tujuan Anda bukan untuk mengubah pelanggan Anda menjadi pembeli yang fanatik, tapi Anda ingin mereka bertindak segera. Di situlah Scarcity bekerja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ada 4 macam scarcity pemasaran. Apa saja macamnya? simak penjelasan berikut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Promosi jangka waktu<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limit.jpg\" alt=\"\" class=\"wp-image-216\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limit.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limit-300x117.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limit-768x300.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limit-850x332.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Promosi jangka waktu salah satu cara efektif untuk membuat calon costumer membeli karena takut kehilangan penawaran spesial. Contohnya <a href=\"https:\/\/foodstore.moncero.id\" target=\"_blank\" rel=\"noreferrer noopener\">penawaran <\/a>spesial khusus waktu Hari Raya.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mengatur hitung mundur waktu diskon<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/time.png\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/time.png 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/time-300x117.png 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/time-768x300.png 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/time-850x332.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap detik, menit dan jam berlalu menciptakan rasa kekhawatiran yang lebih tinggi untuk mendapatkan produk dengan harga yang <a rel=\"noreferrer noopener\" href=\"http:\/\/kemazan.com\/\" target=\"_blank\">spesial<\/a>.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Buat penawaran pengiriman gratis<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/delivery.jpg\" alt=\"\" class=\"wp-image-213\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/delivery.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/delivery-300x117.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/delivery-768x300.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/delivery-850x332.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anda bisa menetapkan periode dan kode unik tertentu untuk menawarkan pengiriman gratis. Misalnya 2 hari. Orderan yang masuk dalam 2 hari tersebut berhak mendapatkan pengiriman gratis saat mereka memasukkan kode unik yang anda berikan.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Stock yang terbatas<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limitproduct.jpg\" alt=\"\" class=\"wp-image-214\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limitproduct.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limitproduct-300x117.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limitproduct-768x300.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2020\/07\/limitproduct-850x332.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Membatasi jumlah yang ada juga mampu memaksa orang untuk melakukan pembelian karena khawatir tidak kebagian stock dari produk tersebut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi Bagaimana? dari 4 macam scarcity pemasaran diatas manakah yang ingin anda gunakan?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bagaimana membuat pelanggan penasaran dengan produk\/jasa yang Anda tawarkan? Dan akhirnya pelanggan anda memutuskan untuk membeli produk anda. Salah satu strategi pemasaranya yaitu dengan strategi Scarcity. Scarcity pemasaran adalah premis psikologis yang memanfaatkan rasa ketakutan kemudian menciptakan rasa kekhawatiran untuk melakukan pembelian. Dengan menciptakan rasa kekhawatiran bagi pelanggan akan membantu meningkatkan banyak penjualan toko online&#8230;<\/p>\n","protected":false},"author":1,"featured_media":221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[24,148],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-scarcity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scarcity Strategi Pemasaran Yang Bikin Orang Penasaran - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Scarcity pemasaran adalah premis psikologis yang memanfaatkan rasa ketakutan kemudian menciptakan rasa kekhawatiran untuk melakukan pembelian\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/strategi-pemasaran-scarcity-yang-bikin-orang-penasaran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scarcity Strategi Pemasaran Yang Bikin Orang Penasaran - 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