{"id":1663,"date":"2022-10-05T09:09:53","date_gmt":"2022-10-05T02:09:53","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=1663"},"modified":"2023-06-14T09:58:03","modified_gmt":"2023-06-14T02:58:03","slug":"tiktok-shop-sebagai-strategi-marketing-untuk-meningkatkan-brand-awareness","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/tiktok-shop-sebagai-strategi-marketing-untuk-meningkatkan-brand-awareness\/","title":{"rendered":"Tiktok Shop Sebagai Strategi Marketing Untuk Meningkatkan Brand Awareness"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kemazan.com\/blog\/tag\/tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiktok<\/a>, dikenal sebagai Douyin dinegeri asalnya yang diluncurkan di China pada September 2016. Tiktok dengan cepat mendapatkan daya tarik di China. Kemudian perusahaan induk ByteDance meluncurkan versi internasional pada tahun berikutnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada awal perilisan tiktok hanya sebagai platform berbagi video pendek, terutama video lipsync dan menari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seiring berkembangnya teknologi, kini Tiktok memiliki fitur belanja didalamnya. Tidak hanya tiktok, platform sosial media lain seperti Instagram juga menambahkan fitur serupa, yaitu berbelanja atau shoping.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"526\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103034_www.businessofapps.com_.jpeg\" alt=\"\" class=\"wp-image-1666\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103034_www.businessofapps.com_.jpeg 623w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103034_www.businessofapps.com_-300x253.jpeg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Grafik pengguna Tiktok tahun 2018 &#8211; 2022. Sumber BusinessofApp<\/mark><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fitur Tiktok shop merupakan fitur untuk melakukan transaksi belanja online dimana Anda sebagai pemilik brand bisa memasarkan dan menjual produk anda menggunakan fitur tersebut. Untuk itu Anda perlu memanfaatkan fitur ini sebaik mungkin untuk meningkatkan <em>Brand Awareness<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Indonesia Pengguna Tiktok Terbesar Kedua Didunia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indonesia menjadi urutan kedua pengguna tiktok terbesar didunia dengan jumlah 99,07 juta pengguna pada April 2022, dan angkanya kemungkinan akan terus bertambah hingga akhir tahun 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"982\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103113_www.statista.com_.jpeg\" alt=\"\" class=\"wp-image-1665\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103113_www.statista.com_.jpeg 739w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103113_www.statista.com_-226x300.jpeg 226w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/10\/Web-capture_4-10-2022_103113_www.statista.com_-300x399.jpeg 300w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-cyan-bluish-gray-color\">Grafik pengguna Tiktok berdasarkan negara. Sumber Statista<\/mark><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Banyaknya pengguna Tiktok akan membuat peluang bagi brand Anda agar diketahui pengguna yang sangat besar. Terlebih lagi banyaknya influencer Tiktok yang bisa membantu Anda dalam mempromosikan produk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu, TikTok shop memberikan alternatif baru bagi brand yaitu dengan meningkatkan penjualan melalui <em>live streaming<\/em> yang ada pada akun penjual TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Produk terpopuler di Tiktok Shop<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Produk Cosmetic dan Kecantikan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produk cosmetic dan kecantikan menjadi produk yang populer dari masa ke masa. Bagi pengguna Tiktok yang peduli dengan kecantikan terutama wajah tentu berbondong-bondong mencari produk ini. Beberapa produk kecantikan seperti serum wajah, body lotion, facial wash, night cream, day cream.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Peralatan Dapur dan Alat Makan<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peralatan dapur banyak dicari di Tiktok Shop seperti produk pisau, sendok, wajan dan botol minum. Tidak heran karna alat-alat dapur ini menjadi salah satu alat penting dalam rumah tangga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Camilan \/ Snack \/ Makanan pedas <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orang indonesia banyak yang suka produk camilan yang pedas-pedas. Faktanya produk ini sangat laris di Tiktok Shop. Beberapa produk yang terlaris seperti Makaroni, Basreng, Seblak, Keripik usus, dan sambal cumi.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/awas-inilah-yang-bikin-kemasan-produk-ukm-tidak-dilirik-calon-konsumen\/\">Awas Inilah Yang Bikin Kemasan Produk UKM Tidak Dilirik Calon Konsumen<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Masker<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produk masker menjadi yang banyak dicari oleh pengguna Tiktok. Karena pada masa pandemi ini masker banyak dibutuhkan saat bepergian ke ruang publik. Sebagian masyarakat menggunakan masker untuk penunjang penampilan, hal ini menjadi alasan mengapa banyak masker tersedia dalam berbagai model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Helm Bogo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Helm Bogo kini merupakan helm yang sedang tren dikalangan anak muda. Memiliki desain klasik dan cocok untuk yang memiliki jiwa retro. Pengguna motor vespa, honda scoppy, yamaha fino dan motor klasik cocok menggunakan helm ini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Apparel dan Fashion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produk ini juga merupakan produk populer. Mulai dari produk untuk anak-anak, remaja seperti hoodie, dresses, gamis, dompet, sandal, dll<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meningkatkan Visual Brand di Marketplace<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meskipun produk yang tidak memiliki visual brand dapat terjual dan laku dipasaran, namun dengan adanya visual brand akan meningkatkan kepercayaan, persepsi customer dan membedakan dengan kompetitor sejenis.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/branding-untuk-produk-ukm-makanan\/\">Branding Untuk Produk UKM Makanan<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Visual brand membantu terhubung dengan customer.  Warna mempengaruhi cara orang melihat sesuatu secara emosional. Sebagai contoh warna pada label kemasan produk. Makanan cemilan atau <em>snack <\/em>pedas kebanyakan menggunakan warna merah dan warna menyala<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mengkomunikasikan brand dengan customer. Visual brand membantu memberikan kesan dan persepsi awal ketika customer melihat atau berinteraksi dengan produk anda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Itulah beberapa insight tentang Tiktok Shop dan produk populer di Tiktok Shop. Jika anda memerlukan layanan branding produk, jangan ragu untuk <a href=\"https:\/\/kemazan.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">menghubungi kami<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-outline has-normal-font-size is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/wa.link\/oico4z\" target=\"_blank\" rel=\"noreferrer noopener\">Mulai Diskusi<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Referensi<br><a href=\"https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista <\/a><br><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Businessofapp<\/a><br><a href=\"https:\/\/pandaily.com\/tiktok-shop-currently-under-testing-in-the-uk-aiming-to-increase-in-app-transactions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Tumbnail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiktok, dikenal sebagai Douyin dinegeri asalnya yang diluncurkan di China pada September 2016. Tiktok dengan cepat mendapatkan daya tarik di China. Kemudian perusahaan induk ByteDance meluncurkan versi internasional pada tahun berikutnya. Pada awal perilisan tiktok hanya sebagai platform berbagi video pendek, terutama video lipsync dan menari. Seiring berkembangnya teknologi, kini Tiktok memiliki fitur belanja didalamnya&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1703,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[7,226,24,126,127],"class_list":["post-1663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand","tag-brand-awareness","tag-marketing","tag-tiktok","tag-tiktokshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiktok Shop Sebagai Strategi Marketing Untuk Meningkatkan Brand Awareness - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Tiktok shop merupakan fitur untuk transaksi belanja online. 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