{"id":1570,"date":"2022-09-19T15:35:00","date_gmt":"2022-09-19T08:35:00","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=1570"},"modified":"2022-09-14T15:37:19","modified_gmt":"2022-09-14T08:37:19","slug":"7-pentingnya-website-untuk-membangun-bisnis-ukm","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/7-pentingnya-website-untuk-membangun-bisnis-ukm\/","title":{"rendered":"7 Pentingnya Website Untuk Membangun Bisnis UKM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mengapa membuat website untuk UKM penting? Itulah yang sering ditanyakan kebanyakan pelaku UKM. Tetapi yang sebenarnya perlu ditanyakan adalah Apakah membuat website untuk UKM adalah kewajiban atau ini adalah sebuah peluang?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inilah 7 point kenapa membuat situs web untuk bisnis penting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Statistik<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan data <a href=\"https:\/\/dataindonesia.id\/digital\/detail\/apjii-pengguna-internet-indonesia-tembus-210-juta-pada-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">survei<\/a> oleh Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), ada 210,03 juta pengguna internet didalam negeri pada periode 2021-2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melihat usianya, tingkat penetrasi internet paling tinggi di kelompok usia 13-18 tahun, yakni 99,16%. Posisi kedua ditempat oleh kelompok usia 19-34 tahun dengan tingkat penetrasi sebesar 98,64%. Tingkat penetrasi internet di rentang usia 35-54 tahun sebesar 87,30%. Sedangkan, tingkat penetrasi internet di kelompok umur 5-12 tahun dan 55 tahun ke atas masing-masing sebesar 62,43% dan 51,73%.<a href=\"\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/marketplace.moncero.id\/product-tag\/elementor-template-free\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Web_Template-02.jpg\" alt=\"\" class=\"wp-image-1588\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Web_Template-02.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Web_Template-02-300x59.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Web_Template-02-768x150.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Web_Template-02-850x166.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tingkat Visibilitas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kebutuhan untuk meningkatkan visibilitas UKM umumnya sangat terbatas karna memerlukan investasi\/biaya yang besar. Website menawarkan tingkat visibilitas yang lebih tinggi. Website yang dikembangkan dengan baik dengan konten yang konsisten dan bermanfaat akan semakin meningkat di mesin pencarian. Dan anda akan mendapatkan manfaat dalam visibilitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain itu anda juga dapat meningkatkan visibilitas web dengan tools SEO. Semakin anda mengoptimalkan web anda, maka semakin tinggi peringkat dan semakin rendah persaingan untuk calon pelanggan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Akses 24\/7 Oleh Pelanggan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selalu ada untuk pelanggan adalah salah satu keunggulan bagi UKM. Dengan , UKM akan mendapatkan manfaat aksesibilitas 24\/7 oleh pelanggan anda dengan biaya investasi yang lebih rendah. Dengan website anda telah meningkatkan jangkauan individu yang membutuhkan pembaruan informasi anda. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Baca Juga: <a href=\"https:\/\/kemazan.com\/blog\/10-hal-penting-untuk-branding-resto-produk-makanan\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Hal Penting Untuk Branding Resto &amp; Produk Makanan<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kredibilitas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website UKM anda memastikan keberadaan virtual anda dengan pengguna web yang berbeda. Sebagian besar konsumen mencari informasi brand melalui mesin pencarian. Dikutip dari <a href=\"https:\/\/www.websiterating.com\/id\/research\/google-search-engine-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">websiterating.com<\/a>, Google memproses 3,9 miliar pencarian setiap hari. Artinya Google memproses rata-rata lebih dari 91.000 kueri penelusuran setiap detik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak adanya brand website akan mengurangi peluang untuk ditemukan dan dikenali. Ini berdampak negatif pada kredibilitas sebagai UKM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Memahami Perilaku Pelanggan<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perilaku pelanggan dapat ditentukan melalui statistik dan metrik yang berasal dari website anda. Bagaimana pelanggan berinteraksi dengan layanan atau produk anda, penawaran yang anda tawarkan, sumber lalu lintas, dll.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tampil Menonjol dari Kompetitor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website anda mewakili etalase produk\/layanan UKM anda. Visibilitas dan aksesibilitas menghasilkan lebih banyak trafik daripada toko fisik.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/moncero.id\/logo-n-website\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Paket_Logo__Website_Foodpres_V3-17.jpg\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Paket_Logo__Website_Foodpres_V3-17.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Paket_Logo__Website_Foodpres_V3-17-300x59.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Paket_Logo__Website_Foodpres_V3-17-768x150.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/09\/Paket_Logo__Website_Foodpres_V3-17-850x166.jpg 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tapi bagaimana cara merubah kunjungan menjadi prospek dan calon pelanggan?<br>Yaitu dengan meningkatkan konten, copywriting dan desain website anda. Desain yang mencerminkan identitas dan nilai brand UKM berfungsi untuk membedakan dengan pesaing anda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fasilitas Kontak<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Semakin berkembangnya tools teknologi, pelanggan menjadi semakin menuntut dalam hal kemudahan untuk menghubungi perusahaan atau kontak customer service.<br>Dengan web anda dapat membuat halaman khusus yang difokuskan untuk informasi kontak link lainnya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mengapa membuat website untuk UKM penting? Itulah yang sering ditanyakan kebanyakan pelaku UKM. Tetapi yang sebenarnya perlu ditanyakan adalah Apakah membuat website untuk UKM adalah kewajiban atau ini adalah sebuah peluang? Inilah 7 point kenapa membuat situs web untuk bisnis penting. Statistik Berdasarkan data survei oleh Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), ada 210,03 juta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[40,120],"class_list":["post-1570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-umkm","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Pentingnya Website Untuk Membangun Bisnis UKM - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Website menawarkan tingkat visibilitas tinggi. 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