{"id":1360,"date":"2022-06-11T08:08:25","date_gmt":"2022-06-11T01:08:25","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=1360"},"modified":"2022-06-11T08:08:31","modified_gmt":"2022-06-11T01:08:31","slug":"manfaat-pentingnya-brand-essence-pada-perusahaan","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/","title":{"rendered":"Manfaat Pentingnya Brand Essence Pada Perusahaan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dari <a href=\"https:\/\/kemazan.com\/blog\/penjelasan-dan-kriteria-brand-essence\/\" target=\"_blank\" rel=\"noreferrer noopener\">penjelasan brand essence<\/a> yang kita bahas sebelumnya, dapat kita pahami bahwa manfaat brand essence itu yang membuat sebuah brand lebih manusiawi. Melansir dari <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/03\/18\/three-ways-you-can-bring-humanistic-design-to-your-organization\/?sh=78004a674cc9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">forbes.com<\/a>, desain yang humanis dapat menjadi kunci menjadikan brand mengalami pertumbuhan yang berkelanjutan dan produk serta pengalaman yang dapat memberikan arti ke kehidupan manusia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Mengoptimalkan Pesan Kreatif<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan Brand Essence memudahkan membuat nilai, mendefinisikan brand, desain produk, sampai dengan membangun marketing tools. Ketika Brand Essence sudah terbentuk di awal dengan jelas maka memudahkan segala hal dalam hal mengambil keputusan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mengutip Denise Lee Yohn dalam <a href=\"https:\/\/deniseleeyohn.com\/what-is-brand-essence-and-brand-essence-exercises\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What Is Brand Essence &#8211; and Brand Essence Exercises<\/a>, Brand essence adalah elemen yang sangat penting dari brand strategis anda karena jika anda ingin menginginkan pelanggan anda memahami jelas brand anda sebagai apa, maka sebaiknya anda sudah jelas memahami dalam membuat brand essence tersebut. Jadi ketika karyawan anda berada di suatu tempat bersama dengan orang yang bukan karyawan anda, dia dapat menjelaskan brand anda tersebut dengan mudah tanpa perlu menyebutkan <a href=\"https:\/\/kemazan.com\/blog\/jenis-jenis-tagline-berdasarkan-sifatnya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tagline atau Slogan<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Dapat Memotivasi Emosi Audiens<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Phillip Kotler, dalam Discovering Your Brand essence dari <a href=\"https:\/\/www.brandingstrategyinsider.com\/discovering-your-brand-essence\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brandingstrategyinsider.com<\/a>, menyebutkan bahwa implikasi dalam atribut ini adalah manfaat yang fungsional, yang dimana adalah tangga ke dua. Dan implikasi dari manfaat yang fungsional adalahm manfaat emosional, yang dimana adalah anak tangga ke tiga. Pada akhirnya, Manfaat emosional menyiratkan esensi pada brand. Pada saat anak tangga sudah pada titik teratas, fokus berkurang pada atribut dari brand dan lebih kepada peran brand pada kehidupan sehari-hari pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emosional Pelanggan dapat tergugah dan memiliki ikatan dengan brand kita dikarenakan kita memiliki brand essence yang sudah dibangun dengan teliti dan jelas. Ini juga dapat membantu dalam hal kompetisi dengan kompetitor. Dengan memiliki brand essence anda memiliki kesempatan yang lebih dalam kompetisi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Menjaga Konsistensi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebuah penelitian dari Edelman dalam <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">In Brands We Trust?<\/a>, menemukan bahwa 81% dari pelanggan membutuhkan kepercayaan sebelum membeli. Sebuah brand essence sudah pasti dapat menjaga kepercayaan karena konsisten terhadap brand essence yang kita miliki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Itulah manfaat dari brand essence yang kami rangkum dari berbagai sumber. Jika anda tertarik atau ingin mengembangkan brand anda dengan brand visual yang dapat meningkatkan pengalaman konsumen anda, jangan ragu untuk <a href=\"https:\/\/kemazan.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">diskusi dengan kami<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dari penjelasan brand essence yang kita bahas sebelumnya, dapat kita pahami bahwa manfaat brand essence itu yang membuat sebuah brand lebih manusiawi. Melansir dari forbes.com, desain yang humanis dapat menjadi kunci menjadikan brand mengalami pertumbuhan yang berkelanjutan dan produk serta pengalaman yang dapat memberikan arti ke kehidupan manusia. 1. Mengoptimalkan Pesan Kreatif Dengan Brand Essence&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,18],"tags":[7,103,4,25],"class_list":["post-1360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-insight","tag-brand","tag-brand-essence","tag-brandidentity","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog\" \/>\n<meta property=\"og:description\" content=\"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/\" \/>\n<meta property=\"og:site_name\" content=\"Kemazan Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-11T01:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-11T01:08:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438-1024x579.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Muha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/\"},\"author\":{\"name\":\"Muha\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/person\\\/66d24aba3f96167491c0dccf2c534261\"},\"headline\":\"Manfaat Pentingnya Brand Essence Pada Perusahaan\",\"datePublished\":\"2022-06-11T01:08:25+00:00\",\"dateModified\":\"2022-06-11T01:08:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/image_2022-06-11_075840438.png\",\"keywords\":[\"brand\",\"brand essence\",\"brandidentity\",\"branding\"],\"articleSection\":[\"Branding\",\"Insight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/\",\"name\":\"Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/image_2022-06-11_075840438.png\",\"datePublished\":\"2022-06-11T01:08:25+00:00\",\"dateModified\":\"2022-06-11T01:08:31+00:00\",\"description\":\"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/image_2022-06-11_075840438.png\",\"contentUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/image_2022-06-11_075840438.png\",\"width\":2656,\"height\":1503},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/manfaat-pentingnya-brand-essence-pada-perusahaan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Manfaat Pentingnya Brand Essence Pada Perusahaan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\",\"name\":\"Kemazan Blog\",\"description\":\"Kemazan Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#organization\",\"name\":\"Kemazan Blog\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Logo-14_4.webp\",\"contentUrl\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Logo-14_4.webp\",\"width\":1024,\"height\":130,\"caption\":\"Kemazan Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/#\\\/schema\\\/person\\\/66d24aba3f96167491c0dccf2c534261\",\"name\":\"Muha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g\",\"caption\":\"Muha\"},\"url\":\"https:\\\/\\\/kemazan.com\\\/blog\\\/author\\\/muha\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog","description":"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/","og_locale":"en_US","og_type":"article","og_title":"Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog","og_description":"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan","og_url":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/","og_site_name":"Kemazan Blog","article_published_time":"2022-06-11T01:08:25+00:00","article_modified_time":"2022-06-11T01:08:31+00:00","og_image":[{"width":1024,"height":579,"url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438-1024x579.png","type":"image\/png"}],"author":"Muha","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Muha","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#article","isPartOf":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/"},"author":{"name":"Muha","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/person\/66d24aba3f96167491c0dccf2c534261"},"headline":"Manfaat Pentingnya Brand Essence Pada Perusahaan","datePublished":"2022-06-11T01:08:25+00:00","dateModified":"2022-06-11T01:08:31+00:00","mainEntityOfPage":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/"},"wordCount":356,"commentCount":0,"publisher":{"@id":"https:\/\/kemazan.com\/blog\/#organization"},"image":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#primaryimage"},"thumbnailUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438.png","keywords":["brand","brand essence","brandidentity","branding"],"articleSection":["Branding","Insight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/","url":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/","name":"Manfaat Pentingnya Brand Essence Pada Perusahaan - Kemazan Blog","isPartOf":{"@id":"https:\/\/kemazan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#primaryimage"},"image":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#primaryimage"},"thumbnailUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438.png","datePublished":"2022-06-11T01:08:25+00:00","dateModified":"2022-06-11T01:08:31+00:00","description":"Manfaat brand essence yang membuat sebuah brand lebih manusiawi. desain yang humanis menjadi kunci menjadikan brand mengalami pertumbuhan","breadcrumb":{"@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#primaryimage","url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438.png","contentUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/06\/image_2022-06-11_075840438.png","width":2656,"height":1503},{"@type":"BreadcrumbList","@id":"https:\/\/kemazan.com\/blog\/manfaat-pentingnya-brand-essence-pada-perusahaan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kemazan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Manfaat Pentingnya Brand Essence Pada Perusahaan"}]},{"@type":"WebSite","@id":"https:\/\/kemazan.com\/blog\/#website","url":"https:\/\/kemazan.com\/blog\/","name":"Kemazan Blog","description":"Kemazan Blog","publisher":{"@id":"https:\/\/kemazan.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kemazan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kemazan.com\/blog\/#organization","name":"Kemazan Blog","url":"https:\/\/kemazan.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2025\/01\/Logo-14_4.webp","contentUrl":"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2025\/01\/Logo-14_4.webp","width":1024,"height":130,"caption":"Kemazan Blog"},"image":{"@id":"https:\/\/kemazan.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kemazan.com\/blog\/#\/schema\/person\/66d24aba3f96167491c0dccf2c534261","name":"Muha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b1bbb98f1772a3b04b4e1d56a69a7c39c5915a37d895cab663191db29d2e74e?s=96&d=retro&r=g","caption":"Muha"},"url":"https:\/\/kemazan.com\/blog\/author\/muha\/"}]}},"_links":{"self":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/comments?post=1360"}],"version-history":[{"count":1,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/1360\/revisions"}],"predecessor-version":[{"id":1362,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/posts\/1360\/revisions\/1362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/media\/1361"}],"wp:attachment":[{"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/categories?post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kemazan.com\/blog\/wp-json\/wp\/v2\/tags?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}