{"id":1217,"date":"2022-04-11T15:42:02","date_gmt":"2022-04-11T08:42:02","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=1217"},"modified":"2024-12-10T10:56:41","modified_gmt":"2024-12-10T03:56:41","slug":"awas-inilah-yang-bikin-kemasan-produk-ukm-tidak-dilirik-calon-konsumen","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/awas-inilah-yang-bikin-kemasan-produk-ukm-tidak-dilirik-calon-konsumen\/","title":{"rendered":"Awas Inilah Yang Bikin Kemasan Produk UKM Tidak Dilirik Calon Konsumen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pada post kali ini kami akan berbagi apa saja yang membuat kemasan produk UKM tidak dilirik calon konsumen. Saat ini bisnis dibidang makanan dan minuman mengalami peningkatan apalagi di bulan ramadhan.<br>Jika anda memiliki produk yang dijual di toko offline atau online anda harus hindari beberapa hal ini: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong class=\"sub-title-p\">1. Kemasan tidak eyecatching \u2728<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Terutama untuk produk kebutuhan sehari-hari perubahan desain kemasan pada brand terkenal biasanya dilakukan setiap 1-2 tahun sekali. Ini dilakukan karna ketatnya persaingan. Faktor eyecatching bermanfaat untuk menarik perhatian audien dipasaran. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong class=\"sub-title-p\">2. Tidak memiliki positioning \u2764\ufe0f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Positioning secara sederhana berarti bagaimana kita menempatkan produk kita di benak konsumen. Kita ingin konsumen punya persepsi apa tentang produk kita. Hal ini dapat dibangun lewat keunikan produk dan juga diimplementasikan pada visual kemasan yang unik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong class=\"sub-title-p\">3. Tidak memanfaatkan desain kemasan untuk media promosi ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salah satu aktivitas yang banyak dilakukan pemilik produk adalah aktivitas promosi. Beberapa strategi promosi yang populer dilakukan lewat kemasan antara lain dengan membuat kemasan khusus untuk momen tertentu, kemasan untuk promosi dengan hadiah tertentu, kemasan dengan isi lebih banyak untuk harga yang sama.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Desain kemasan memicu hubungan pertama antara pelanggan dengan produk anda. Setelah kemasan produk anda bisa terhubung dengan pelanggan anda maka pemahaman dan pengenalan brand anda akan mendapatkan keuntungan. Ketika konsumen puas dan mendapatkan pengalaman menyenangkan dengan produk anda mereka akan menyarakan pada orang lain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">&#8220;<strong>Tetapi saya tidak bisa membuat desain kemasan<\/strong>&#8220;<\/mark><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenang semua pasti ada jalanya. Anda cukup gunakan jasa desain kemasan dari <a href=\"https:\/\/wa.link\/fxj8mh\" target=\"_blank\" rel=\"noreferrer noopener\">kemazan.com<\/a>, menyediakan layanan <strong>desain kemasan unik dan profesional.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-562x1024.webp\" alt=\"\" class=\"wp-image-2213\" width=\"841\" height=\"1532\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-562x1024.webp 562w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-165x300.webp 165w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-768x1400.webp 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-843x1536.webp 843w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low-300x547.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/Prev-v2-Affolato-A4-02_low.webp 850w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paket Lokal Brand<\/strong> ini merupakan paket khusus desain kemasan untuk UMKM yang sudah termasuk layanan: <br>1. Desain logo kemasan<br>2. Desain kemasan (desain kemasan, pola cetak, mockup kemasan)&nbsp;<strong>maksimal 3 varian<\/strong> <strong>produk<\/strong>. Ex: varian apel, lemon, jeruk.<br>3. Logo\/color Specification (pdf)<br>4. Source file (AI, EPS\/PDF) &amp; Full copyright<br>5. Free konsultasi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo dan desain kemasan merupakan salah satu <a href=\"https:\/\/kemazan.com\/blog\/apa-itu-brand-assets-dan-apa-contohnya\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand assets<\/a>. Brand assets adalah salah satu elemen untuk membangun identitas brand. Jadi brand assets ini unik dan sebagai dasar brand produknya itu sendiri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dapatkan paket Local Brand Desain Kemasn. Anda akan mendapatkan <strong>desain kemasan untuk 3 produk anda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tertarik? buruan order<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/wa.link\/fxj8mh\" target=\"_blank\" rel=\"noreferrer noopener\">? Paket Lokal Brand<\/a><\/strong><\/h2>\n\n\n\n<!--\n<p><s><span class=\"has-inline-color has-vivid-red-color\">Rp. 6.000.000,-<\/span><\/s>  <strong class=\"sub-title-p font-size-l\">Rp. 3.000.000,-<\/strong><\/p>\n-->\n\n\n\n<style>\n.sub-title-p{\nbackground-color:yellow;\n}\n.font-size-l{\nfont-size:22px;\n}\n.font-size-m{\nfont-size:20px;\n}\n<\/style>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Portofolio Kami<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" data-id=\"2214\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/render2_1-1024x576-1.webp\" alt=\"\" class=\"wp-image-2214\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/render2_1-1024x576-1.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/render2_1-1024x576-1-300x169.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/render2_1-1024x576-1-768x432.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"850\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/koyama-frozen.webp\" alt=\"\" class=\"wp-image-2216\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/koyama-frozen.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/koyama-frozen-300x300.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/koyama-frozen-150x150.webp 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/koyama-frozen-768x768.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-1269\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-1024x1024.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-300x300.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-150x150.jpg 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-768x768.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n-850x850.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"566\" data-id=\"2215\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/keripikCL.webp\" alt=\"\" class=\"wp-image-2215\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/keripikCL.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/keripikCL-300x200.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/keripikCL-768x511.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"464\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/mpoknini-1.webp\" alt=\"\" class=\"wp-image-2218\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/mpoknini-1.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/mpoknini-1-300x164.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/mpoknini-1-768x419.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"850\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/phinisi-porto2.webp\" alt=\"\" class=\"wp-image-2219\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/phinisi-porto2.webp 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/phinisi-porto2-300x300.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/phinisi-porto2-150x150.webp 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/phinisi-porto2-768x768.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-1267\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-1024x1024.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-300x300.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-150x150.jpg 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-768x768.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n-850x850.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/72658498_489293491660017_8830394862558107978_n.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped 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srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/kremut_tumb.webp 849w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/kremut_tumb-300x300.webp 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/kremut_tumb-150x150.webp 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/kremut_tumb-768x769.webp 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-1024x1024.jpg\" alt=\"\" class=\"wp-image-1270\" srcset=\"https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-1024x1024.jpg 1024w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-300x300.jpg 300w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-150x150.jpg 150w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-768x768.jpg 768w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121-850x850.jpg 850w, https:\/\/kemazan.com\/blog\/wp-content\/uploads\/2022\/04\/106921250_2678622875571245_190863863611254318_n2121.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pada post kali ini kami akan berbagi apa saja yang membuat kemasan produk UKM tidak dilirik calon konsumen. Saat ini bisnis dibidang makanan dan minuman mengalami peningkatan apalagi di bulan ramadhan.Jika anda memiliki produk yang dijual di toko offline atau online anda harus hindari beberapa hal ini: 1. Kemasan tidak eyecatching \u2728 Terutama untuk produk&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[7,19,44,23,40],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promo","tag-brand","tag-desain-kemasan","tag-desainkemasan","tag-kemasan","tag-umkm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Awas Inilah Yang Bikin Kemasan Produk UKM Tidak Dilirik Calon Konsumen - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Saat ini bisnis dibidang makanan dan minuman mengalami peningkatan apalagi di bulan ramadhan. 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