{"id":1043,"date":"2022-03-02T16:35:00","date_gmt":"2022-03-02T09:35:00","guid":{"rendered":"https:\/\/kemazan.com\/blog\/?p=1043"},"modified":"2022-02-23T16:37:22","modified_gmt":"2022-02-23T09:37:22","slug":"apa-itu-brand-assets-dan-apa-contohnya","status":"publish","type":"post","link":"https:\/\/kemazan.com\/blog\/apa-itu-brand-assets-dan-apa-contohnya\/","title":{"rendered":"Apa Itu Brand Assets Dan Apa Contohnya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Perusahaan atau bisnis yang ingin menarik pelanggan dan lebih unggul dari kompetitor membutuhkan brand assets yang kuat dan konsisten. Elemen brand assets membantu membangun identitas, konsistensi, kepercayaan dan memungkinkan customer mengenali brand anda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand assets tidak hanya logo dan slogan. Namun ini adalah kombinasi beberapa elemen yang terbentuk menjadi sesuatu yang unik dan membentuk identitas yang berbeda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apa itu brand assets?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand assets atau brand identity adalah elemen yang dapat dikenali untuk mewujudkan identitas perusahaan. Mulai dari logo, tipografi, tagline yang memudahkan identifikasi bisnis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contoh elemen brand assets<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brand name<\/li><li>Logo<\/li><li>Color palette<\/li><li>Packaging<\/li><li>Slogan atau tagline<\/li><li>Sound atau jingle<\/li><li>Brand guideline<\/li><li>Mascot<\/li><li>Typography<\/li><li>Elemen design<\/li><li>Video<\/li><li>Brand identity<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Setiap perusahaan memiliki kebutuhan yang berbeda, sehingga kebutuhan brand assets pun juga berbeda. Seperti maskot mungkin lebih cocok untuk kemasan. Tetapi setiap perusahaan harus memiliki beberapa brand assets utama untuk membedakan dengan kompetitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Elemen Yang Paling Utama<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Logo<\/strong><br>Logo hal paling penting untuk merepresentasikan bisnis. Penelitian menunjukan bahwa orang-orang menyimpan informasi lebih baik ketika melihat visual yang relevan, dan logo membantu pelanggan mengenali brand anda dan mulai membangun hubungan emosional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collor palette<\/strong><br>Tujuannya adalah agar audien dan pelanggan mengingat <a href=\"https:\/\/kemazan.com\/blog\/memilih-warna-visual-logo-untuk-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">warna brand<\/a> Anda, dan mulai mengasosiasikannya dengan bisnis Anda. Ketika memilih warna pastikan sesuai dengan audien anda. Dan anda dapat menggunakan pilihan warna untuk brand menjadi satu atau dua warna utama dan warna sekunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slogan \/ tagline<\/strong><br>&#8220;Permen wangi ya\u00a0<strong>Relaxa<\/strong>&#8220;, &#8220;Orang pintar minum\u00a0<strong>Tolak Angin<\/strong>&#8221; Anda pasti sering mendengarnya. <a href=\"https:\/\/kemazan.com\/blog\/jenis-jenis-tagline-berdasarkan-sifatnya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tagline\/slogan<\/a> yang menarik bila dikombinasikan dengan logo dan color palette dapat menjadi brand asset yang kuat untuk <a href=\"https:\/\/moncero.id\/sosmed-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah anda menentukan brand assets anda perlu membuat <a href=\"https:\/\/kemazan.com\/blog\/pentingnya-brand-book-untuk-perusahaan\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand guideline<\/a> atau brand book. Tujuannya adalah sebagai aturan untuk penggunaan logo dengan elemen lainya dari material desain grafis perusahaan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perusahaan atau bisnis yang ingin menarik pelanggan dan lebih unggul dari kompetitor membutuhkan brand assets yang kuat dan konsisten. Elemen brand assets membantu membangun identitas, konsistensi, kepercayaan dan memungkinkan customer mengenali brand anda. Brand assets tidak hanya logo dan slogan. Namun ini adalah kombinasi beberapa elemen yang terbentuk menjadi sesuatu yang unik dan membentuk identitas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[7,4,25,23],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand","tag-brandidentity","tag-branding","tag-kemasan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa Itu Brand Assets Dan Apa Contohnya - Kemazan Blog<\/title>\n<meta name=\"description\" content=\"Perusahaan atau bisnis yang ingin menarik pelanggan dan lebih unggul dari kompetitor membutuhkan brand assets yang kuat dan konsisten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kemazan.com\/blog\/apa-itu-brand-assets-dan-apa-contohnya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Itu Brand Assets Dan Apa Contohnya - 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